Facebook is the go-to social media platform for promoting just about anything. With close to 3 billion active users, there is a vast potential audience for promoting Clickbank products with Facebook ads.
The key to successful promotion of Clickbank products on Facebook is to create ads that are relevant and targeted to the right audience. Relevancy is key because it ensures that your ad is shown to people who are interested in what you’re selling.
If you’re planning on promoting Clickbank products using Facebook ads, read on for some tips on how to create successful ads.
What Is Clickbank?
Before we get into how to promote Clickbank products with Facebook ads, let’s briefly go over what Clickbank is.
Clickbank is an affiliate marketing platform that allows people to promote digital products and earn a commission on sales. It’s one of the largest marketplaces of its kind, with over 100,000 products available.
There are two sides to Clickbank – the product creators and the affiliates. Product creators create and sell digital products, such as e-books, courses, and software. They then allow affiliates to promote their products in exchange for a commission on sales.
Products on Clickbank are typically digital products, such as ebooks, courses, and software. However, there are also a few physical products available.
When you promote a product on Clickbank, you become an affiliate for that product. This means you earn a commission for every sale you make.
The commission percentage varies depending on the product, but it’s generally in the range of 50-75%.
Clickbank is a popular choice for affiliates because it offers high commissions and a wide range of products to promote. Clickbank is also known for its high-quality customer service and its easy-to-use platform.
Can You Run Clickbank Ads on Facebook?
Now that we’ve gone over what Clickbank is, let’s answer the question: can you run Clickbank ads on Facebook?
The answer is yes, you can. However, there are a few things to keep in mind.
First of all, both Facebook and Clickbank have strict requirements when it comes to affiliate links. You can’t simply post a link to your Clickbank affiliate page on Facebook.
If you do, your account could be banned. Facebook doesn’t allow the promotion of affiliate links in ads or on personal Timelines if it is plain spamming.
This means that you’ll need to get creative with your ads and how you promote your Clickbank affiliate link. We’ll go over a few ideas later on.
Secondly, keep in mind that not all Clickbank products can be promoted on Facebook. This is because some products simply wouldn’t be relevant to the Facebook audience.
For example, Facebook doesn’t allow the promotion of adult products. This means that you can’t promote Clickbank products that are in the “Adult” category.
Other than that, there aren’t really any restrictions on what kind of Clickbank products you can promote on Facebook. Just make sure that your ads are relevant and targeted to the right audience.
Understanding Facebook’s Branded Content Policy
One of the most important things to understand before promoting Clickbank products with Facebook ads is Facebook’s Branded Content Policy.
This policy covers how you can use other people’s branded content in your ads. It’s important to read and understand this policy before promoting Clickbank products on Facebook because violating it could result in your account being banned.
So, what is branded content? Branded content is any content that features or mentions a brand, product, or service. This includes things like videos, articles, blog posts, and even social media posts.
Facebook’s Branded Content Policy specifies that only verified Pages and Profiles can share branded content. This means that if you want to promote a Clickbank product on Facebook, you’ll need to get verified by Facebook first, which is basically impossible for the average person.
So how can you get around this? Well, Facebook’s policy also mentions that if you want to post or advertise another brand’s content, you need to transparently disclose your relationship with that brand.
In other words, you need to let people know that you’re an affiliate for the product you’re promoting. The best way to do this is to add a disclaimer to your ad that says something like “This is an affiliate link.”
As long as you include this disclaimer, you should be in compliance with Facebook’s Branded Content Policy.
Creating Effective Facebook Ads
Now that we’ve gone over the basics of promoting Clickbank products using Facebook ads, let’s talk about how to create effective ads.
When creating your ad, there are a few things you’ll need to keep in mind. First of all, your ad should be relevant and targeted to the right audience.
This means that you’ll need to do some research on your target audience and figure out what kind of products they’re interested in. Once you’ve done this, you can create an ad that’s relevant to their interests.
Another thing to keep in mind is that your ad should be creative and eye-catching. Remember, people are scrolling through their Facebook feed quickly and they’re not going to stop to read your ad if it’s boring.
So, make sure that your ad stands out and grabs attention. Use bright colors, images, and video if possible.
And lastly, don’t forget to include your affiliate disclaimer! As we mentioned before, this is necessary in order to comply with Facebook’s Branded Content Policy.
How to Promote Clickbank Products Via Facebook Ads
Most of the time, Facebook will not allow you to add affiliate links in your ads, so how can you promote Clickbank products on Facebook? The answer is simple — create a website or blog and promote your affiliate links there.
This technique is an acceptable way to promote affiliate products on Facebook, as long as you disclose your relationship with the brand.
To do this, simply create a website or blog and add your Clickbank affiliate links to it. Then, promote your website or blog on Facebook with ads.
Just make sure that you include a disclaimer somewhere on your website or blog that says you’re an affiliate for the products you’re promoting.
This will let people know that you’re not just trying to sell them something, and it will help you stay in compliance with Facebook’s Branded Content Policy.
But again, you don’t want your leads to be clicking through an endless cycle of links before they finally reach the Clickbank product you’re promoting. So how can you make sure that they see your affiliate link right away?
The answer is to use an efficient sales funnel with minimal steps leading up to the Clickbank product’s sales page.
A sales funnel is basically a series of pages that lead your website visitors towards your ultimate goal, which in this case is buying the Clickbank product you’re promoting.
The fewer steps there are in your sales funnel, the more likely it is that people will actually reach the end and buy the product.
To create an effective sales funnel, simply create a landing page on your website or blog and add your Clickbank affiliate link to it.
Then, use Facebook ads to drive traffic to your landing page. Once people click on your ad, they’ll be taken to your landing page where they can learn more about the product you’re promoting and click through to the Clickbank sales page.
Ideas for Clickbank Ads
As mentioned earlier, you need to get creative with your ads if you want them to be successful. Everyone has seen those plain, boring ads that just say “Buy this product!” and don’t really offer any value.
These types of ads are not going to grab attention or persuade anyone to click on them. So how can you make your ads more creative and effective?
Here are a few ideas:
1. Use Images Instead of Text
Facebook posts and ads containing images have a much higher engagement rate than those containing only text.
So instead of writing a long, boring ad, try using an image that’s relevant to the product you’re promoting. You can also use images to show how the product works or how it can benefit the customer.
2. Add A Product Review Video As Well
What is the one thing that people always want to see before they make a purchase? A product review!
Adding a short product review video to your ad can be a great way to grab attention and persuade people to click on your affiliate link. To make your video even more effective, be sure to add a Call-to-Action (CTA) at the end of it.
3. Use A CTA Button
CTA buttons are a great way to increase the click-through rate of your ad. Facebook allows you to add a CTA button to your ad, so be sure to take advantage of this feature.
Some good CTAs to use are “Buy Now,” “Learn More,” or “Sign Up.”
4. Use Power Words
Power words are persuasive words that can trigger an emotional response in people. When used in ads, they can be very effective at getting people to take action.
Some examples of power words you can use in your ads are:
- Free
- Limited Time
- Exclusive
- New
- You
- Instant
- Results
5. Offer A Discount Or Coupon Code
Clickbank affiliates often have access to exclusive discounts and coupon codes that they can offer to customers.
Including a discount or coupon code in your ad is a great way to entice people to click on your affiliate link. Just make sure that the discount or coupon code is still valid when people see your ad.
Ads that offer a discount or coupon code tend to perform well on Facebook. So if you have access to one, be sure to use it in your ad!
How To Get A Cold Audience To Your Clickbank Product Sales Page
No matter what product you’re promoting, you need to get traffic to your sales page if you want to make sales.
One of the best ways to do this is by targeting a cold audience with Facebook ads. A cold audience is a group of people who are not familiar with your brand or product.
To target a cold audience on Facebook, simply create a new ad campaign and select “Cold Traffic” as your audience.
Once you’ve done this, you’ll need to create a custom audience. To do this, go to the “Audience” section of Facebook’s Ads Manager and click on the “Create Audience” drop-down menu.
Then, select “Custom Audience.”
On the next page, you’ll need to select “Website Traffic” as the type of audience you want to create.
Now, all you need to do is enter your website’s blog or Clickbank product’s sales page URL into the “Website URL” field and choose how long you want Facebook to track people for.
We recommend choosing a tracking period of at least 30 days so you can reach people who have visited your site recently.
Once you’ve entered this information, click on the “Create Audience” button, and you’re all set!
A cold audience is a risky investment because they don’t know your brand, so you need to be very strategic when targeting them. However, when done correctly, ads targeting a cold audience can be very effective at getting people to your Clickbank product’s sales page.
What Not To Do When Promoting Clickbank Products On Facebook
Many beginners fail when promoting Clickbank products using Facebook ads because they make avoidable mistakes. To give you a head start, we’re going to share some of the most common mistakes people make so you can avoid them in your own campaigns.
1. Don’t Buy Fake Likes Or Comments
It’s tempting to buy fake likes or comments when you’re just starting out because it makes your product look more popular than it actually is.
However, we don’t recommend doing this because it will hurt your campaign in the long run. Facebook can tell when likes and comments are fake, and they will penalize you for it by making your ads less effective.
2. Don’t Use Spammy Language
When creating your ad, avoid using any language that could be considered spammy. This includes things like using all caps or excessive exclamation points.
Facebook will likely disapprove of your ad if it contains this type of language, so it’s best to avoid it altogether.
3. Don’t Promise Unrealistic Results
Your target audience is smart, and they can spot a fake promise from a mile away. So don’t try to trick them into clicking on your ad by promising results that are impossible to achieve.
Doing this will only hurt your reputation in the long run, and it’s not worth it just to get a few clicks.
4. Don’t Send People To Your Homepage
When promoting a Clickbank product, always send people to the product’s sales page instead of your homepage.
The reason for this is that you want to make it as easy as possible for people to buy the product you’re promoting. If you send them to your homepage, they’ll have to search for the product themselves, which could lead to them getting frustrated and giving up.
5. Don’t Use A Call-To-Action That’s Not Relevant
Your call-to-action (CTA) is the most important part of your ad, so you need to make sure it’s relevant to the product you’re promoting.
For example, if you’re promoting a weight loss product, your CTA could be something like “Lose Weight Now!” or “Get The Beach Body You’ve Always Wanted.”
On the other hand, if you’re promoting a financial product, your CTA could be something like “Make More Money” or “Save For Your Retirement.”
The bottom line is that your CTA needs to be relevant to the product you’re promoting, so make sure to choose one that makes sense.
Final Thoughts
Facebook can be a great way to promote Clickbank products. By using the strategies outlined in this article, you can reach a large audience and generate interest in your product. Just remember to focus on creating quality content that is relevant to your target audience.
With a little effort, you can successfully promote Clickbank products using Facebook ads!
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